DigiVET - Digital Media for VET in SMEs

DigiVET - Online learning of Digital Media competences for SMEs to empower workplace learning


The main goal of the project is to enhance learning opportunities for low-qualified employees through work-based learning, by developing skills for the competent use of digital learning media in VET trainers in and trainers in small SMEs.

This will be achieved through:

Specific objectives

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Target Groups

Coaches of SMEs, in-company trainers, in-company facilitators, and employees of SMEs, with a focus on low-qualified employees who lack language proficiency.

Trainers and facilitators in SMEs – Despite acting as the main source of training for their employees, they lack the skills necessary to train their employees using digital media.

Final beneficiaries:

Low qualified employees and employees with a lack of educational language skills often lack the means to access written instructions. One-to-one face-to-face instruction is time consuming and dependent on the skills and commitment of the individual trainer. Quality visual digital training materials, specifically produced for the sector/company/work process, make quality instruction available to all employees. Visual media as instructional videos make learning independent, allow for repeating the content as needed, and can be designed to promote language proficiency at the same time.

Coaches – Organisations which consult SMEs have little experience with using digital learning methodologies. While universities use digital learning widely other consultancy organisations rarely offer tailored visual digital learning. Commercial offers in the field are targeted at larger companies and are too expensive for SMEs. Consulting organisations and universities therefore must work together to develop solutions which are tailored to the needs and means of small SMEs.

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Main data

Project number: 2019‐1‐UK01‐KA202‐061965

Main objective of the project: Innovation

Project Title: Digital Media for VET in SMEs: Online learning of digital media competences for SMEs to empower workplace learning

Project Start Date: 01-11-2019

Project Total Duration: 32 months

Project End date: 30-06-2022

National Agency of the Applicant Organisation: UK01 British Council, in partnership with Ecorys UK – British Council


Project Description


Digital media is a new, engaging and effective learning opportunity for low-qualified employees in small SMEs. In many countries, the formal education level of employees is still comparatively weak. Migration in Europe has led to an inflow of additional learners and employees who often have low levels of competence in written ‘educational’ language, in spite of good practical skills. Digital media can help to overcome the language barriers to learning by using more audio, video and visual material to support learning, and through working with practical materials in VET training institutions. Many VET trainers and SMEs, however, lack even basic digital competencies which they would need to produce digital learning material or to use the media young learners actually use (smartphone applications, social networks, etc) for learning purposes.

When organising their own in-company learning, SMEs must use digital media including pictures, visual instructions, well-designed short instructional texts, and video and audio formats, in order to reach out to low-qualified employees for whom reading long and complex texts may not be the preferable method of learning.

Often owners and managers of SMEs have not been educated in the effective use of digital media.

Nevertheless, they act as the main source of training for their employees. Up to now owners, managers and trainers in small SMEs have frequently not caught up in developing their digital media skills. Small SMEs, particularly in more peripheral areas, lack the resources and time to attend training requiring a physical presence over long periods.

As a consequence, they lack the competencies to fully exploit the potential of competent use of digital media for training their staff.


Development of modular video online learning programmes, developed for the field of VET learning, shaped by guiding principles and concepts which were used, implemented and evaluated with very good results in Germany by ISOB and associated partner ‘SoWiBeFo e.V.’ (‘CoDiClust’ and ‘Media Pedagogy for Teachers’).


Enhance learning opportunities for low-qualified employees through work-based learning, by developing skills for the competent use of digital learning media in VET trainers in and trainers in small SMEs.

This will be achieved through:

Number and profile of participants:

Description of activities:

Development of 4 Intellectual Outputs:

Delivery of learning activities in SMEs using digital media;

14 Multiplier Events (300 participants);

Wide dissemination activities (relevant networks of all partners). Promotional video.


The VET trainers and SMEs will profit from a sustainable support network based on 35 trained coaches for digital media use in work-based learning, state of the art training materials and an online learning portal. Face-to-face training of a core group of users as well as online support will kick-start a wider community of users of digital media in work-based learning.

Results and impact:

The project will result in the availability of state of the art digital media for work-based learning. These will be used on a wide scale as a consequence, which will benefit particularly learners with fewer qualifications and weaker language competences. Digital media and work-based learning will be used more frequently. There is a high level of transferability to additional sectors and groups of learners.

Long term benefits:

Introducing digital media as a means to support work-based learning will change the learning culture in VET and SMEs. The system will be more adaptable to changing technologies as more employees can qualify faster and more effectively through digitally supported work-based learning at the work place, whilst working, in contrast to classroom training. This will enhance the learning opportunities for a wide range of employees and enhance their employability. SMEs will enjoy a more productive workforce. Using Digital Media this way will contribute to the key competences for lifelong learning, ICT and digital literacy.

Intellectual Outputs


Check the tools developed in the project.

Matrix of Competences for Digital Learning Coaching in small SMEs
Handbook Media Competences for Coaches of small SMEs
Handbook and Video Guideline for SME and VET Trainers
Online Learning Programme and User Community



University of Gloucestershire (United Kingdom)

Website: www.glos.ac.uk

Contact: David Dawson

UOG logo


CECOA - Centro de Formação Profissional para o Comércio e Afins (Portugal)

Website: www.cecoa.pt

Contact: Cristina Dimas


Hafelekar Unternehmensberatung Schober GmbH (Austria)

Website: www.hafelekar.at

Contact: Paul Schober

Hafelekar logo

Mednarodna Fakulteta za Družbene in Poslovne študije (Slovenia)

Website: www.mfdps.si

Contact: Nada Trunk Širca

ISSBS logo

Fundatia pentru Promovarea Intreprinderilor Mici si Mijlocii Brasov (Romenia)

Website: http://www.fpimm.ro/ro

Contact: Manuela Tirtalas

FPIMM logo

ISOB (Germany)

ISOB logo

Gazi University (Turkey)

Website: www.gazi.edu.tr

Contact: Güçlü Yavuzcan

Gazi Turkey logo


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